D I R E C T O R , B R A N D & D E S I G N S T R A T E G Y
KEVIN KRENZIN
DIGITAL LAVENDER
PMS 2099
LUSCIOUS RED
PMS 710
SUNDIAL
PMS 722
VERDIGRIS
PMS 7715
TRANQUIL BLUE
PMS 7688
KEY COLORS
LONG-TERM COLORS
SEASONAL COLORS
Outdoor Cap’s Design, Development,
and Sourcing teams spend hundreds
of hours each year using a variety of
research avenues including: current
oferings in-store, in-coming line
developments up to 18 months out,
white-label brand developments,
direct-to-consumer oferings, WGSN
trend forecasting, and direct
consumer research. The teams
combine learnings from all these
sources into seasonal trend guides
we publish internally and share
components publicly.