MARKET
GUIDE
Spring 2023
D I R E C T O R , B R A N D & D E S I G N S T R A T E G Y
KEVIN KRENZIN
DIGITAL LAVENDER
PMS 2099
LUSCIOUS RED
PMS 710
SUNDIAL
PMS 722
VERDIGRIS
PMS 7715
TRANQUIL BLUE
PMS 7688
KEY COLORS
LONG-TERM COLORS
SEASONAL COLORS
Outdoor Cap’s Design, Development,
and Sourcing teams spend hundreds
of hours each year using a variety of
research avenues including: current
oferings in-store, in-coming line
developments up to 18 months out,
white-label brand developments,
direct-to-consumer oferings, WGSN
trend forecasting, and direct
consumer research. The teams
combine learnings from all these
sources into seasonal trend guides
we publish internally and share
components publicly.
WORKWEAR
INSPIRED
RUGGED MATERIALS
EARTH TONES
QUILTING
PATCHES
M A R K E T R E P O R T
SPRING 2023
Popular brands on the forefront of workwear trends.
Outdoor Cap
HPD-615M
Outdoor Cap
DUK-800M
Banner & Oak
MTN OPS
Wrangler
RIG-101
Filson
Duluth Trading Co.
Outdoor Cap
HPK-100
Carhartt
DRI DUCK
Coal Headwear
Orvis
WATER SPORTS
DIRECT EMBROIDERY
ROPES
CUSTOM ILLUSTRATIONS
PERFORMANCE FABRIC
CAMOS
Outdoor Cap
TROUT02
Outdoor Cap
FLY02
HUK
Fish Pond
Outdoor Cap
OC771PF
Duck Camp
AFTCO
Simms
Free Fly
Outdoor Cap
RTF04A
Salty Crew
Salt Life
M A R K E T R E P O R T
SPRING 2023
Popular brands in the water sports market.
VINTAGE/
HERITAGE
PATTERNS
ROPES
AMERICANA
5-PANELS
VIBRANT COLORS
M A R K E T R E P O R T
SPRING 2023
Popular brands in the vintage/heritage execution.
Wrangler
WRA-101
Outdoor Cap
GL-155
Howler Brothers
Banner & Oak
Beachbilly
L.L. Bean
Rock Outdoors
Smokey Bear
Dead Drift
Aviator Nation
Sendero
Nomad
Outdoor Cap is here for you with insight into market trends, an understanding of what sells, and
strong sourcing partnerships. With over 45 years of experience, Outdoor Cap is committed to meeting
all your headwear needs.
For more information reach out to marketing@outdoorcap.com to connect with our research teams.
All images used in this guide are either public domain or created by the Outdoor Cap team.
Copyright© Outdoor Cap Company 2023. All Rights Reserved.