HEAD OF PRODUCT DEVELOPMENT & DESIGN
KEVIN KRENZIN
KEY COLORS
LONG-TERM COLORS
SEASONAL COLORS
The Design, Development, and
Sourcing teams at Outdoor Cap
dedicate numerous hours to
research each year. We explore
various avenues, including analyzing
current in-store oferings, upcoming
line developments, white-label brand
creations, direct-to-consumer
products, WGSN trend forecasting,
and direct consumer research. The
valuable insights gathered are
merged into comprehensive
seasonal trend guides. These guides
serve as internal references and
components are shared with the
public, demonstrating our
commitment to stay at the forefront
of the industry.
SUSTAINED GREY
PMS 2469
COOL MATCHA
PMS 381
MIDNIGHT BLUE
PMS 672
INTENSE RUST
PMS 4058
MIDNIGHT PLUM
PMS 2166
APRICOT CRUSH
PMS 163
COLOR OF THE YEAR