MARKET GUIDE
AUTUMN/WINTER 2024
HEAD OF PRODUCT DEVELOPMENT & DESIGN
KEVIN KRENZIN
KEY COLORS
LONG-TERM COLORS
SEASONAL COLORS
The Design, Development, and
Sourcing teams at Outdoor Cap
dedicate numerous hours to
research each year. We explore
various avenues, including analyzing
current in-store oferings, upcoming
line developments, white-label brand
creations, direct-to-consumer
products, WGSN trend forecasting,
and direct consumer research. The
valuable insights gathered are
merged into comprehensive
seasonal trend guides. These guides
serve as internal references and
components are shared with the
public, demonstrating our
commitment to stay at the forefront
of the industry.
SUSTAINED GREY
PMS 2469
COOL MATCHA
PMS 381
MIDNIGHT BLUE
PMS 672
INTENSE RUST
PMS 4058
MIDNIGHT PLUM
PMS 2166
APRICOT CRUSH
PMS 163
COLOR OF THE YEAR
COLD WEATHER
TEXTURE | ALL-OVER PATTERN | POM POM | PATCH DECORATION
Outdoor Cap
BEER-033
M A R K E T R E P O R T
A/W 2024
COLD WEATHER
Outdoor Cap
KNF-WILD
Outdoor Cap
KNF-PLD
The North Face
Outdoor Cap
OC870
Outdoor Cap
OC808
Autumn
Kavu
Outdoor Cap
BEER-032
Ariat
Picture
Carhartt
Outdoor Cap
SMOKEY05
MENS CASUAL
OVERSIZED GRAPHICS | VISOR ROPE | CORDUROY
SOLID COLORS | 5-PANEL FOAM FRONTS | SPLIT PANELS
Outdoor Cap
FLX672M-E
M A R K E T R E P O R T
A/W 2024
MENS CASUAL
Outdoor Cap
OC555M
Outdoor Cap
FFA-FOAM
Outdoor Cap
OC360PF
SUN DAY RED
Brunt
Dead Drift
Outdoor Cap
OC106
Outdoor Cap
FLX672M
Seager Co.
YETI
Howler Brothers
Outdoor Cap
OCCORDM
DIRECT EMBROIDERY | 5-PANEL FOAM FRONTS
SOLID COLORS | VISOR ROPE | CLASSIC UNSTRUCTURED STYLES
LADIES CASUAL
Outdoor Cap
OC550PF
M A R K E T R E P O R T
A/W 2024
LADIES CASUAL
Outdoor Cap
OC550PF
Outdoor Cap
PNY-900U
Outdoor Cap
GWT-SB
Varley
Outdoor Cap
FLX672M-E
Outdoor Cap
PWT-200M
Parks Project
Faherty
Cotopaxi
Patagonia
Free Fly
Ambler
THROWBACK CAMO | TONAL DECORATION | FUNCTIONAL FABRICS | PATCH ART
RUGGED GEAR
Outdoor Cap
GC-100
M A R K E T R E P O R T
A/W 2024
RUGGED GEAR
Outdoor Cap
FFA-DNM
JH FLY CO
Badlands
Outdoor Cap
MOFS53
Kimes Ranch
Carhartt
Marsh Wear
Wrangler
WRA-200
Outdoor Cap
RM61
Outdoor Cap
DEER02
Outdoor Cap
RMEF16
Gunner