MARKET GUIDE
SPRING/SUMMER 2026
Every season starts the same way at Outdoor Cap:
with a relentless pursuit of what’s next.
Our Design, Development, and Sourcing teams do not wait for trends to arrive;
they go find them. They walk retail floors, dissect in-store assortments,
evaluate upcoming line launches, and build white-label brands with
intention. They analyze direct-to-consumer performance, study WGSN
forecasts, and connect directly with the people who wear our products to
understand not just what they are buying, but why.
We track the signals.
We study the shifts.
We connect the dots.
Then we turn insight into direction.
The result is more than research. It is a roadmap. Our
seasonal trend guides distill months of exploration
into a clear, actionable vision that fuels product
innovation, sharpens strategy, and aligns every
corner of our business. Internally, they serve as
our creative blueprint. Externally, curated
insights
reflect
our
commitment
to
transparency, leadership, and shaping
what is ahead.
At Outdoor Cap, we do not
follow the market.
We anticipate it and help
define where it is going.
COLOR OF THE YEAR
TRANSFORMATIVE TEAL
3292 C
SPRING/SUMMER 2026
MARKET GUIDE
Every season starts the same way at
Outdoor Cap: with a relentless
pursuit of what’s next.
Electric Fuchsia
6059 C
SPRING/SUMMER 2026
SEASONAL
COLORS
Transformative Teal
3292 C
Amber Haze
7752 C
Blue Aura
6106 C
Jelly Mint
337 C
188 C
103 C
7771 C
7541 C
4007 C
Warm Grey 1 C
7535 C
7527 C
4249 C
7558 C
2336 C
153 C
1555 C
412 C
1585 C
7514 C
4735 C
2449 C
7595 C
7627 C
4139 C
2035 C
200 C
207 C
3945 C
Cool Grey 8 C
678 C
7645 C
426 C
2061 C
253 C
7661 C
2765 C
Reflex blue C 1
2767 C
295 C
2120 C
284 C
292 C
7696 C
7476 C
332 C
3435 C
5635 C
7739 C
7750 C
392 C
580 C
420 C
190 C
Outdoor Cap
OC551PF
Outdoor Cap
CORD01
Bogg*
Dock & Bay*
Transformative
Teal
Sendero*
Jelly
Mint
S/S 2026 MARKET GUIDE
SEASONAL
COLORS
Lululemon*
The North Face*
Outdoor Cap
GWT-SB
Outdoor Cap
OC560
Outdoor Cap
OC556
Skull Candy*
Papier*
Electric
Fuchsia
Blue
Aura
Amber
Haze
Owala*
Foam Front
Trucker
Washed Dad Cap
GWT-111
OCFOAM
SE-FOAM
S/S 2026 MARKET GUIDE
SEASONAL
SHAPES
USADAD
OC556
FLX672M
5-Panel
Trucker
OC571
OC771C
Outdoor Cap
OC560
TEXTURED
Stitch
S/S 2026 MARKET GUIDE
SEASONAL
DETAILS
etsy*
Tonal
Decoration
hydro flask*
nova*
Outdoor Cap
GWT-SB
Corduroy
Patterned Ropes
Perforation
Black + Blum*
Outdoor Cap
OC551PF
Outdoor Cap
TXWEDGE-04
fp movement*
Kavu*
Outdoor Cap
CORD01
S/S 2026 MARKET GUIDE
OUTDOOR
EDIT
Outdoor Cap
OC558
MARSH WEAR*
junk
GENERIC CAMO
Outdoor Cap
SUMMIT
Outdoor Cap
OC556
Outdoor Cap
COYOTE-01
NATURE
GRAPHICS
Outdoor Cap
OC660
TOPO DESIGNS*
COLOR BLOCKING
DIGITIZED
ANIMALS
KAVU*
Outdoor Cap
CHUTE
Backed by 48+ years of experience, Outdoor Cap
blends trend intelligence, sourcing strength, and
a sharp understanding of what sells. We’re ready
for what’s next and ready to build it with you.
*Third-party brand images are used solely for color and trend reference purposes to illustrate market context. Outdoor Cap has no
affiliation with, and no endorsement is implied by, any third-party brand depicted. All third-party trademarks and images remain the
property of their respective owners. For more information, contact marketing@outdoorcap.com to connect with our research team.
Copyright © Outdoor Cap Company 2026. All rights reserved.