HEAD OF PRODUCT BRAND STRATEGY
KEVIN KRENZIN
KEY COLORS
LONG-TERM COLORS
SEASONAL COLORS
The Design, Development, and
Sourcing teams at Outdoor Cap
dedicate numerous hours to
research each year. We explore
various avenues, including analyzing
current in-store oferings, upcoming
line developments, white-label brand
creations, direct-to-consumer
products, WGSN trend forecasting,
and direct consumer research. The
valuable insights gathered are
merged into comprehensive
seasonal trend guides. These guides
serve as internal references and
components are shared with the
public, demonstrating our
commitment to stay at the forefront
of the industry.
SUNBAKED
PMS 2317
BLUE LAGOON
PMS 7702
RAY FLOWER
PMS 7408
SUNSET CORAL
PMS 2346
COOL MATCHA
PMS 4211
FUTURE DUSK
PMS 2111
COLOR OF THE YEAR