Spring/Summer 2025 Market Guide

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MARKET GUIDE

SPRING/SUMMER 2025

HEAD OF PRODUCT BRAND STRATEGY

KEVIN KRENZIN

KEY COLORS

LONG-TERM COLORS

SEASONAL COLORS

The Design, Development, and

Sourcing teams at Outdoor Cap

dedicate numerous hours to

research each year. We explore

various avenues, including analyzing

current in-store oferings, upcoming

line developments, white-label brand

creations, direct-to-consumer

products, WGSN trend forecasting,

and direct consumer research. The

valuable insights gathered are

merged into comprehensive

seasonal trend guides. These guides

serve as internal references and

components are shared with the

public, demonstrating our

commitment to stay at the forefront

of the industry.

SUNBAKED

PMS 2317

BLUE LAGOON

PMS 7702

RAY FLOWER

PMS 7408

SUNSET CORAL

PMS 2346

COOL MATCHA

PMS 4211

FUTURE DUSK

PMS 2111

COLOR OF THE YEAR

SUN PROTECTION

URBAN BOONIE AND BUCKET | UNSTRUCTURED SHAPES | PACKABLE

Outdoor Cap

OC200PF

M A R K E T R E P O R T

SPRING/SUMMER 2025

SUN PROTECTION

Outdoor Cap

OC200PF

Filson

Outdoor Cap

DG-001

Malbon

Rip Curl

Wallaro

Outdoor Cap

LD-903EX

Free People

lululemon

Outdoor Cap

OC200

Outdoor Cap

CSB-100

Outdoor Cap

BH-600

MENS CASUAL

EARTH TONES | CAMO VARIETY | RUGGED TANS

PATTERNED AND SOLID ROPES | SILICONE WELDS | SCOUT PATCHES

Outdoor Cap

OC551PF

MENS CASUAL

Outdoor Cap

BEACHBILLY2

Howler Bros.

Kühl

Outdoor Cap

OC505

Outdoor Cap

SQUATCH08

Seager Co.

Dead Drift

Outdoor Cap

OC551PF

M A R K E T R E P O R T

SPRING/SUMMER 2025

Outdoor Cap

MARLIN02

Outdoor Cap

FLX672M-E

Marsh Wear

Staunch Tradition

FLORAL AND NATURE GRAPHICS | WASHED CAPS

SOUTHWESTERN PRINTS | VISOR ROPE | CLASSIC UNSTRUCTURED STYLES

LADIES CASUAL

Outdoor Cap

PNY-900U

LADIES CASUAL

Outdoor Cap

FLAG02

Outdoor Cap

PNY-900U

Outdoor Cap

RMBLR-01

Judith March

Outdoor Cap

PNY-100M

Outdoor Cap

GWT-SB

Worn/West

Outdoor Cap

RMBLR-02

Parks Project

Free Fly

Free People

M A R K E T R E P O R T

SPRING/SUMMER 2025

Anthropologie

PERFORATED SILHOUETTES | LOUD PATTERNS | PERFORMANCE FEATURES

PERFORMANCE

Outdoor Cap

PNV-100

PERFORMANCE

Outdoor Cap

OC550PF

Melin

Black Clover

Outdoor Cap

PNV-100

Vuori

Gym Shark

Free People

Outdoor Cap

AIR50

Outdoor Cap

OCP100

Outdoor Cap

OC360PF

Outdoor Cap

OC871PF

Chubbie’s

M A R K E T R E P O R T

SPRING/SUMMER 2025

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