MARKET GUIDE
SPRING/SUMMER 2025
HEAD OF PRODUCT BRAND STRATEGY
KEVIN KRENZIN
KEY COLORS
LONG-TERM COLORS
SEASONAL COLORS
The Design, Development, and
Sourcing teams at Outdoor Cap
dedicate numerous hours to
research each year. We explore
various avenues, including analyzing
current in-store oferings, upcoming
line developments, white-label brand
creations, direct-to-consumer
products, WGSN trend forecasting,
and direct consumer research. The
valuable insights gathered are
merged into comprehensive
seasonal trend guides. These guides
serve as internal references and
components are shared with the
public, demonstrating our
commitment to stay at the forefront
of the industry.
SUNBAKED
PMS 2317
BLUE LAGOON
PMS 7702
RAY FLOWER
PMS 7408
SUNSET CORAL
PMS 2346
COOL MATCHA
PMS 4211
FUTURE DUSK
PMS 2111
COLOR OF THE YEAR
SUN PROTECTION
URBAN BOONIE AND BUCKET | UNSTRUCTURED SHAPES | PACKABLE
Outdoor Cap
OC200PF
M A R K E T R E P O R T
SPRING/SUMMER 2025
SUN PROTECTION
Outdoor Cap
OC200PF
Filson
Outdoor Cap
DG-001
Malbon
Rip Curl
Wallaro
Outdoor Cap
LD-903EX
Free People
lululemon
Outdoor Cap
OC200
Outdoor Cap
CSB-100
Outdoor Cap
BH-600
MENS CASUAL
EARTH TONES | CAMO VARIETY | RUGGED TANS
PATTERNED AND SOLID ROPES | SILICONE WELDS | SCOUT PATCHES
Outdoor Cap
OC551PF
MENS CASUAL
Outdoor Cap
BEACHBILLY2
Howler Bros.
Kühl
Outdoor Cap
OC505
Outdoor Cap
SQUATCH08
Seager Co.
Dead Drift
Outdoor Cap
OC551PF
M A R K E T R E P O R T
SPRING/SUMMER 2025
Outdoor Cap
MARLIN02
Outdoor Cap
FLX672M-E
Marsh Wear
Staunch Tradition
FLORAL AND NATURE GRAPHICS | WASHED CAPS
SOUTHWESTERN PRINTS | VISOR ROPE | CLASSIC UNSTRUCTURED STYLES
LADIES CASUAL
Outdoor Cap
PNY-900U
LADIES CASUAL
Outdoor Cap
FLAG02
Outdoor Cap
PNY-900U
Outdoor Cap
RMBLR-01
Judith March
Outdoor Cap
PNY-100M
Outdoor Cap
GWT-SB
Worn/West
Outdoor Cap
RMBLR-02
Parks Project
Free Fly
Free People
M A R K E T R E P O R T
SPRING/SUMMER 2025
Anthropologie
PERFORATED SILHOUETTES | LOUD PATTERNS | PERFORMANCE FEATURES
PERFORMANCE
Outdoor Cap
PNV-100
PERFORMANCE
Outdoor Cap
OC550PF
Melin
Black Clover
Outdoor Cap
PNV-100
Vuori
Gym Shark
Free People
Outdoor Cap
AIR50
Outdoor Cap
OCP100
Outdoor Cap
OC360PF
Outdoor Cap
OC871PF
Chubbie’s
M A R K E T R E P O R T
SPRING/SUMMER 2025