D I R E C T O R , B R A N D & D E S I G N S T R A T E G Y
KEVIN KRENZIN
JADE
PMS 4181
LAZULI BLUE
PMS 3581
HONEYCOMB
PMS 1365
DARK OAK
PMS 439
ORCHID FLOWER
PMS 7648
KEY COLORS
LONG-TERM COLORS
SEASONAL COLORS
Colors this season have an authentic
richness and are grounded with a
sense of optimism. Saturated brights
will be key for grabbing consumers'
attention at retail and in digital
spaces. Use of browns, greys and
neutrals can refresh perennial color
groups for the season. Update
pastels to make palettes trans
seasonal. Add dark shades to bring
newness and to complement brights.