MARKET
GUIDE
Fall/Winter 2022
D I R E C T O R , B R A N D & D E S I G N S T R A T E G Y
KEVIN KRENZIN
JADE
PMS 4181
LAZULI BLUE
PMS 3581
HONEYCOMB
PMS 1365
DARK OAK
PMS 439
ORCHID FLOWER
PMS 7648
KEY COLORS
LONG-TERM COLORS
SEASONAL COLORS
Colors this season have an authentic
richness and are grounded with a
sense of optimism. Saturated brights
will be key for grabbing consumers'
attention at retail and in digital
spaces. Use of browns, greys and
neutrals can refresh perennial color
groups for the season. Update
pastels to make palettes trans
seasonal. Add dark shades to bring
newness and to complement brights.
COLD WEATHER
CUFFED BEANIES
LARGE PATCHES
WAFFLE KNIT
POMS
JACQUARD
M A R K E T R E P O R T
F/W 2022
Popular brands on the forefront of cold weather trends.
Outdoor Cap
OC806
Outdoor Cap
OC808
Banner & Oak
Sendero
Outdoor Cap
KNF-100
Nef Headwear
Staghead Designs
Outdoor Cap
OC805
United By Blue
Wrangler
Coal Headwear
The North Face
PATCHES &
TECHNIQUES
LEATHER
FELT
HAND DRAWN GRAPHICS
DIRECT EMBROIDERY
LARGE FRONT GRAPHICS
M A R K E T R E P O R T
F/W 2022
Popular brands leading in patch and technique execution.
Outdoor Cap
DUK-800
Outdoor Cap
OC771
Salty Crew
Banner & Oak
Outdoor Cap
HPD-605
Roark
Dead Drift Fly
Outdoor Cap
PDT-750
Wrangler
Sendero
Hippytree
MTN OPS
OUTDOOR
LIFESTYLE
CANVAS
ROPES
PERFORATION
GENERIC CAMO
SUSTAINBLE FABRICS
M A R K E T R E P O R T
F/W 2022
Popular brands in the outdoor lifestyle market.
Outdoor Cap
REDLBL109
Outdoor Cap
OC504
Coal Headwear
Banner & Oak
Outdoor Cap
REDLBL110
Sitka
Sendero
Three Under
OC502M
Wrangler
Hippytree
Howler Brothers
Nomad
Outdoor Cap here for you with insight into market trends, an understanding of what sells, and strong
sourcing partnerships. With 45 years of experience, Outdoor Cap is committed to meeting all your
headwear needs.
ABOUT THE RESEARCH
Outdoor Cap’s Research, Development, and Innovation team along with the design and sourcing groups spend hundreds
of hours each year using a variety of research avenues including current oferings in-store, in-coming line developments
up to 18 months out, white label brand developments, direct to consumer oferings, WGSN trend forecasting, and direct
consumer research. The teams combine learnings from all these sources into seasonal trend guides we publish internally
and share components of publicly. For more information reach out to marketing@outdoorcap.com to connect with our
research teams.
All images used in this guide are either public domain or created by the Outdoor Cap team.
Copyright© Outdoor Cap Company 2022. All Rights Reserved.