Spring Summer 2024 Market Guide

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D I R E C T O R O F D E S I G N

JON FORST

KEY COLORS

LONG-TERM COLORS

SEASONAL COLORS

The Design, Development, and

Sourcing teams at Outdoor Cap

dedicate numerous hours to

research each year. We explore

various avenues, including analyzing

current in-store oferings, upcoming

line developments, white-label brand

creations, direct-to-consumer

products, WGSN trend forecasting,

and direct consumer research. The

valuable insights gathered are

merged into comprehensive

seasonal trend guides. These guides

serve as internal references and

components are shared with the

public, demonstrating our

commitment to stay at the forefront

of the industry.

NUTSHELL

PMS 2469

CYBER LIME

PMS 381

FONDANT PINK

PMS 672

RADIANT RED

PMS 4058

ELEMENTAL BLUE

PMS 2166

APRICOT CRUSH

PMS 163

COLOR OF THE YEAR

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