MARKET GUIDE
Spring/Summer 2024
D I R E C T O R O F D E S I G N
JON FORST
KEY COLORS
LONG-TERM COLORS
SEASONAL COLORS
The Design, Development, and
Sourcing teams at Outdoor Cap
dedicate numerous hours to
research each year. We explore
various avenues, including analyzing
current in-store oferings, upcoming
line developments, white-label brand
creations, direct-to-consumer
products, WGSN trend forecasting,
and direct consumer research. The
valuable insights gathered are
merged into comprehensive
seasonal trend guides. These guides
serve as internal references and
components are shared with the
public, demonstrating our
commitment to stay at the forefront
of the industry.
NUTSHELL
PMS 2469
CYBER LIME
PMS 381
FONDANT PINK
PMS 672
RADIANT RED
PMS 4058
ELEMENTAL BLUE
PMS 2166
APRICOT CRUSH
PMS 163
COLOR OF THE YEAR
SUN PROTECTION
BOONIES | BUCKETS | LIFEGUARD SHAPE | REVERSIBLE | PRINTS & PATTERNS
M A R K E T R E P O R T
S/S 2024
SUN PROTECTION
Outdoor Cap
BH600
Outdoor Cap
CAMP01
Devereaux Golf
Outdoor Cap
CSB-100
Outdoor Cap
STW-400
Southern Tide
Marsh Wear
Outdoor Cap
OC200
Nike
Travis Mathew
Adidas
MENS CASUAL
OVERSIZED GRAPHICS | ROPES | FULL MESH CROWNS
SOLID COLORS | 5-PANEL FOAM FRONTS | GENERIC CAMO
Outdoor Cap
CACTUS02
Three Under
OC771CAMO
Melin
Duluth Trading
Simms
Dead Drift
Sendero Provisions Co.
Outdoor Cap
flx672M-E
Ten Tree
Outdoor Cap
OC604M
Katin
Howler Brothers
M A R K E T R E P O R T
S/S 2024
MENS CASUAL
DIRECT EMBROIDERY | 5-PANEL FOAM FRONTS
SOLID COLORS | ALL OVER PATTERNS | DAD HATS
LADIES CASUAL
M A R K E T R E P O R T
S/S 2024
LADIES CASUAL
Free & Easy
Parks Project.
Adidas
Gigi Pip
Nike
Coal Headwear
Outdoor Cap
OCFOAM
Outdoor Cap
RMBLR-04
Wrangler
WRA-122
lululemon
Outdoor Cap
SMILE01
Free Fly
COLOR BLOCKING | FLAG BACKGROUND ART
STYLIZED FLAGS | CROPPED FLAG | SILICONE WELDS
STARS & STRIPES
M A R K E T R E P O R T
S/S 2024
STARS & STRIPES
Outdoor Cap
OC801P
Burlebo
Seager Co.
Outdoor Cap
FLAG02
Kuiu
Ariat
Tuckernuck
Pabst Blue Ribbon
Outdoor Cap
CWF-405
Outdoor Cap
USA771
Wrangler
WRA-116
737 Duck Club